Roberta Biagi Universe
ROBERTA BIAGI
The Roberta Biagi group was founded in 2009 by the will of the brothers Gianluca, Carlo, and Roberta Vorzillo. At the base of achieving every goal is passion; the passion for fashion that the Vorzillo brothers have been able to instill in their company, transforming it in just a few years from a small entrepreneurial reality into a well-established structure at the forefront of the marketing and production of fashion products. Care in choosing the best materials, cutting-edge style, balance, simplicity, and refinement give life to the Roberta Biagi collections. Today, the brand is managed by INTERNATIONAL BRAND S.R.L.
TARGET
Sensual yet innocent; simple yet sophisticated. Describing the woman Roberta Biagi means playing with opposites, and it is precisely this dualism that makes her so intriguing. Graceful, carefree, and elegant, vibrant and sexy, determined and seductive, never predictable, unique in every way. She is a curious woman, passionate about life. She needs to be stimulated every day by new ideas, new looks, new trends. Her taste evolves incessantly; she likes to be sexy without having to flaunt it.
PRODUCT
Roberta Biagi offers a wide range of garments and accessories that allow for the creation of trendy and seductive looks every day, thanks to the release, in addition to the main Spring/Summer and Fall/Winter collections, of flash capsules that ensure continuous purchasing for its clientele. The Roberta Biagi accessory collection is also original and creative, serving as a natural complement to the looks. Characterized by always new and current lines, it skillfully plays with the materials, textures, and colors of bags, belts, and jewelry. In 2011, RB Collection Priveè was born.
HEAD QUARTER
The group's headquarters, within the Interporto di Nola industrial complex, one of the largest distribution hubs in Europe and an international reference point, is the forge where all ideas and projects take shape. The true beating heart of the group's multiple activities, the headquarters has been designed and built to better organize and develop business activities and initiatives: with an area of over 2,000 square meters, it houses the main logistics platform, commercial offices, administrative offices, and creative departments.
"Space is an important project also from a strategic point of view as it serves as a base for the national commercial network; alongside it is the presence of a Bolognese plant, an important distribution hub for abroad, so as to be able to convey the Roberta Biagi collections to all markets in the world."
The structure, articulated and functional, consists of a central unit divided over two floors.
The ground floor is dedicated to logistics and production, where areas such as cutting and fabric storage are located. The ground floor also houses the administrative and commercial offices, which are strengths for the growth and development of new markets.
On the first floor are the product/style and marketing areas, where the soul of the brand is consolidated day by day. The spaces are separated by large glass walls designed to stimulate greater creativity and teamwork.
"It is the place where the inspirations and suggestions of the stylistic team are born, where the ideas of the marketing office become the identity of the brand. On the first floor, there is also the showroom, an essential and refined concept, where you can preview the creations of Roberta Biagi. A multifunctional venue with multiple uses, where, collection after collection, an Italian excellence product comes to life."
DISTRIBUTION
With a widespread and diversified distribution network, Roberta Biagi is present both in Italy and abroad. The multichannel distribution system allows it to operate as a global company. Internationalization and innovation are the two main growth paths for Roberta Biagi, present in: Greece, Bulgaria, Portugal, Spain, China, Poland, Russia, Ukraine, France, Germany, Middle East.Characterized by a linear and refined style, the Roberta Biagi store is composed of deliberately sober and elegant furnishings, inspired by an essential concept that allows the product to take center stage. The displays and windows are meticulously curated, and a particular attention to visual merchandising allows for the optimization of spaces, enhancing the garments and ensuring an adequate rotation of the assortment.